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How MedSpa Owners Get Marketing Wrong

Andres Ribot - Tuesday, October 25, 2016

Are you a MedSpa owner looking for a predictable system for attracting new MedSpa guests on-demand?

How would you like to double the number of new clients coming into your business—and be at 80 – 100% capacity most of the time?

If you’re doing great at keeping your staff happy and making sure your clients are delighted—but you never seem to have the time, the money or the energy to look after YOURSELF—then you are in the right place.

In this post I am going to pull back the curtain on what most MedSpa owners are doing wrong—and how the smart ones generate a predictable stream of new guests.

I am also going to make 2 important promises to you.

  • Promise #1: this stuff is not earth-shattering. But it is critical that you get it right.
  • Promise #2: by reading this post you’ll get tips you can start using today.

So if you’re looking to have a predictable way to attract clients on-demand, and if you're committed to producing over $1 million in sales for the year, then you’re definitely in the right place… And you’re going to love what I’m about to share with you.

How MedSpa owners get marketing wrong

If you’re like most MedSpa owners, you’re currently doing one of 3 things with your marketing:

  • Leaving it up to inexperienced staff. To save costs, you’re cutting corners by entrusting your marketing efforts to staff members who don’t have the expertise or the time to really get results.
  • Delegating to marketing service providers that are just “marketers” or just “techies”. This results in frustration as you spend big bucks for websites that are pretty and flashy—but that don’t bring you clients. The whole thing ends up being a complete waste of time and money.
  • Doing it yourself. While growing your business through hard work, word of mouth, and traditional advertising, sales have flatlined. You’ve tried everything and are still just squeaking by.

Marketing your MedSpa business online comes with some significant challenges that most businesses are not prepared for. Those challenges usually lead to life’s two most important commodities—time and money—simply slipping through your fingers.

How MedSpa clients have changed

On top of that, if you’ve been in business for the last few years you know that things have shifted dramatically for those in our industry. Many of the marketing and advertising methods that clinics and medical spas are using today are totally obsolete.

Clients are more informed than ever.

And an informed client is looking for answers to a few questions.

  • What will the experience be like?
  • Will I feel comfortable?
  • Will I walk out transformed?

But answering those questions by creating a superior guest experience inside the MedSpa is only half the job.

MedSpa clinics are increasingly finding the need to come up with creative ways to answer those questions before people come in the door in the first place.

That means, if you’re like most MedSpa owners, you’re anxious to make the most of your online presence—but often confused by the overwhelming amount of conflicting information out there.

Many experienced MedSpa owners are scratching their heads, asking:

  • “What exactly is working these days? I know my services are valuable, but it seems what worked before to get clients is not working now.”
  • “I've got a website but where are all my clients?”
  • “How on earth are you supposed to know what to do, let alone find the time to do all this stuff and run your MedSpa… AND have a life?”

The real problem

In most MedSpa businesses the problem is not great service or great delivery or even great outcomes for clients…

The real problem is that in regards to digital marketing—most MedSpas don't have anyone paying attention to this stuff. That means the volume of incoming clients rises and falls like an EKG.

Does this sound like you?

  • You’re at the mercy of your market
  • You’re at the mercy of referrals
  • You’re at the mercy of other people
  • You have zero control over your outcomes

Don't feel alone if this sounds familiar. I’ve seen it time and time again in the MedSpa industry.

What you can do

MedSpa marketing starts with targeting the right traffic with the right message that gets attention and generates a response.

By calling out your ideal client and speaking about her pain in a vivid detailed way that makes her feel like you tore a page out of her personal diary, she’ll come to believe you have the answer to her problem. That pain, incidentally can actual physical pain, or an emotional pain like “I’m stressed out,” “I need to do something to pamper myself,” or even “I’m bored.”

Once we get her attention and prove that we can solve her problem, we present an offer. There are many ways we can do this, but at their core they all say “Come into our MedSpa today and we’ll fix your pain.”

The result of executing this correctly is that you’ll have a predictable way to generate new high quality guests month after month.

And the best part? You will know down to the dollar and day how your business and marketing efforts will perform.

You’ll finally have the boost that moves your business forward when and where you need it.

Solving the puzzle

To execute this predictable client-creation system correctly, you need to get these four things in alignment: your message, your market, your media and your system.

Space concerns mean I can’t get into them in this article, but to make up for that I’ve prepared a complimentary video presentation you might be interested in.

If your business is already doing well—but you’re stuck on how to get more clients predictably, the video might be for you.

It’s definitely not for you if you need to be convinced that digital marketing works. In the digital age “you snooze, you lose” are words to live by, but my video isn’t some slick sales pitch—and I’m not here to change your mind.

But if you’re serious about growing their business by another $100,000 - $1,000,000 in the next 12 months, then I invite you to explore digital marketing for MedSpas in more depth.

You can register to watch the video here:

How To Get 10, 20, Even 30 New Client Appointments Every Month

Register for the free training that shows you how to get more qualified appointments coming to you without chasing referrals, wasting time, doing expensive mailings, cold calling, door knocking, networking, or creating lots of content (unless you want to).


Here’s to your success!

National Online Marketing Consultant
Helping Medical Spas Across the Country

GET THE FREE TRAINING

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